In today's digital age, Instagram has emerged as a powerful platform for businesses to showcase and sell products, especially those priced under $100. Leveraging Instagram's unique features can significantly boost sales and brand visibility. Here are the best strategies to effectively sell products under $100 on Instagram.

1. Take Great Photos and Video: Instagram is a visually-driven platform. High-quality, captivating images and videos of your products are crucial. Accounts like @koio and @mywonderbrew excel in this, using eye-catching photography to draw in their audience.

2. Use User-Generated Content: Showcase real customers using your products. This approach, used effectively by @asos, not only adds authenticity to your brand but also builds trust among potential customers. Encourage customers to tag your brand in their posts or use a branded hashtag.

3. Post Instagram Stories and Reels: Use Instagram Stories and Reels for short, engaging content. They are perfect for flash sales, new arrivals, or behind-the-scenes glimpses. This type of content is more likely to be viewed and shared, increasing your reach.

4. Use Instagram Shopping Features: Leverage Instagram's shopping features. Instagram Shops, used by accounts like @the.modern.shop, allow businesses to sell directly through the app, making it convenient for customers to browse and purchase.

5. Effectively Use Hashtags: Hashtags can significantly increase the visibility of your posts. Use relevant and popular hashtags to reach a wider audience who may be interested in your products.

6. Collaborate with Influencers and Partners: Partner with influencers and other brands, as seen with @chosenfoods and @barebonesbroth. This can help you tap into new audiences and gain credibility through association.

7. Offer Interactive Content: Create polls, quizzes, and Q&A sessions to engage your audience. This not only increases engagement but also provides valuable feedback about your products and customer preferences.

8. Follow Sustainable and Ethical Practices: Highlight sustainable and ethical practices in your production and business model. For example, @pursuitswimwear sells swimsuits made from regenerated ocean waste, appealing to environmentally conscious consumers.

9. Give Customer Testimonials and Reviews: Share positive reviews and testimonials. Seeing other customers' satisfaction can be a powerful motivator for potential buyers.

10. Post Regularly and be Consistent: Post regularly and maintain a consistent theme or aesthetic in your feed. This helps in building a loyal following.

By combining these strategies with a deep understanding of your target audience and market trends, selling products under $100 on Instagram can be both effective and rewarding. Remember, the key is to create an authentic, engaging, and visually appealing presence that resonates with your audience.