Maple logo
Free Trial

Maple Blog

How to Use Instagram for Selling Products Under $100

January 3, 2024 (3mo ago)

In today's digital age, Instagram has emerged as a powerful platform for businesses to showcase and sell products, especially those priced under $100. Leveraging Instagram's unique features can significantly boost sales and brand visibility. Here are the best strategies to effectively sell products under $100 on Instagram.

Instagram logo
  1. Take Great Photos and Video: Instagram is a visually-driven platform. High-quality, captivating images and videos of your products are crucial. Accounts like @koio and @mywonderbrew excel in this, using eye-catching photography to draw in their audience.

  2. Use User-Generated Content: Showcase real customers using your products. This approach, used effectively by @asos, not only adds authenticity to your brand but also builds trust among potential customers. Encourage customers to tag your brand in their posts or use a branded hashtag.

  3. Post Instagram Stories and Reels: Use Instagram Stories and Reels for short, engaging content. They are perfect for flash sales, new arrivals, or behind-the-scenes glimpses. This type of content is more likely to be viewed and shared, increasing your reach.

  4. Use Instagram Shopping Features: Leverage Instagram's shopping features. Instagram Shops, used by accounts like, allow businesses to sell directly through the app, making it convenient for customers to browse and purchase.

  5. Effectively Use Hashtags: Hashtags can significantly increase the visibility of your posts. Use relevant and popular hashtags to reach a wider audience who may be interested in your products.

  6. Collaborate with Influencers and Partners: Partner with influencers and other brands, as seen with @chosenfoods and @barebonesbroth. This can help you tap into new audiences and gain credibility through association.

  7. Offer Interactive Content: Create polls, quizzes, and Q&A sessions to engage your audience. This not only increases engagement but also provides valuable feedback about your products and customer preferences.

  8. Follow Sustainable and Ethical Practices: Highlight sustainable and ethical practices in your production and business model. For example, @pursuitswimwear sells swimsuits made from regenerated ocean waste, appealing to environmentally conscious consumers.

  9. Give Customer Testimonials and Reviews: Share positive reviews and testimonials. Seeing other customers' satisfaction can be a powerful motivator for potential buyers.

  10. Post Regularly and be Consistent: Post regularly and maintain a consistent theme or aesthetic in your feed. This helps in building a loyal following.

By combining these strategies with a deep understanding of your target audience and market trends, selling products under $100 on Instagram can be both effective and rewarding. Remember, the key is to create an authentic, engaging, and visually appealing presence that resonates with your audience.