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Sales Glossary: Configure Price Quote (CPQ)

January 26, 2024 (3mo ago)

CPQ software is a sales tool that helps companies quickly and accurately generate quotes for customized products and services, improving efficiency, accuracy, and customer satisfaction in the sales process.

Sales Glossary: Configure Price Quote (CPQ)

Understanding Configure Price Quote (CPQ)

Configure Price Quote (CPQ) software is a sales tool for companies to quickly and accurately generate quotes for orders. This technology helps sales teams to efficiently configure products or services in accordance with the customer's requirements, price them according to a multitude of variables, and generate a quote for the customer, all within minutes. The CPQ process is crucial in complex sales environments where products or services can be customized and must be priced according to specific configurations.

The Components of CPQ

Configuration: The first step in the CPQ process involves product configuration. This allows sales representatives to create custom solutions for their clients based on the available options. The configuration process ensures that only feasible product or service combinations are presented, thereby eliminating errors and ensuring that customer requirements are accurately met.

Pricing: Once a product or service is configured, the CPQ software calculates the price. Pricing can be complex, involving various factors such as volume discounts, customer-specific pricing, and promotional offers. The CPQ system automates this process, ensuring that the pricing is accurate and consistent across all sales channels.

Quoting: The final step is generating a quote that can be presented to the customer. This quote includes the configured product or service, the pricing, and any terms and conditions. The CPQ software ensures that the quote is professional and comprehensive, thus increasing the likelihood of closing the sale.

Benefits of CPQ Software

  • Increased Sales Efficiency: By automating the quote generation process, sales teams can respond to customer inquiries more quickly, increasing the chances of winning the business.
  • Accuracy: CPQ software reduces the chances of human error in the configuration and pricing processes, ensuring that quotes are accurate and feasible.
  • Customer Satisfaction: Fast and accurate responses to inquiries improve the customer experience, leading to higher satisfaction and loyalty.
  • Cross-sell and Upsell Opportunities: CPQ systems can recommend additional products or upgrades, thus increasing the potential value of each sale.
  • Integration with CRM and ERP Systems: CPQ software often integrates with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems, ensuring a seamless flow of information across the sales process.

Choosing the Right CPQ Solution

When selecting a CPQ solution, consider the following factors:

  • Ease of Use: The software should be intuitive for sales teams to use, requiring minimal training.
  • Customization and Flexibility: The CPQ system should be flexible enough to accommodate your specific business rules and pricing strategies.
  • Integration Capabilities: Ensure that the CPQ solution can integrate smoothly with your existing CRM, ERP, and other business systems.
  • Scalability: The software should be able to grow with your business, handling increased volume and complexity over time.
  • Support and Development: Look for a vendor that offers robust support and continuously develops the software to meet evolving business needs.

Implementing CPQ Software

Implementing CPQ software involves several key steps:

  1. Requirement Analysis: Understand and document your specific business needs and how the CPQ solution will address them.
  2. Solution Selection: Choose a CPQ solution that meets your requirements in terms of functionality, integration, and budget.
  3. Integration: Work with your IT team and the CPQ vendor to integrate the software with your existing systems.
  4. Training: Ensure that your sales team is fully trained on how to use the CPQ software effectively.
  5. Testing: Before going live, thoroughly test the CPQ system to ensure it operates as expected.
  6. Deployment: Roll out the CPQ solution to your sales team and monitor its performance closely.

CPQ Best Practices

To maximize the benefits of CPQ software, consider the following best practices:

  • Regularly Update Product and Pricing Information: Ensure that your CPQ system always has the latest product configurations and pricing data.
  • Monitor and Analyze CPQ Data: Use the data generated by the CPQ system to gain insights into sales performance and customer preferences.
  • Solicit Feedback: Regularly gather feedback from your sales team and customers to identify areas for improvement in the CPQ process.
  • Continuous Training: Provide ongoing training to your sales team to keep them updated on new features and best practices for using the CPQ software.

The Future of CPQ

As technology evolves, CPQ software is becoming more sophisticated, incorporating advanced features such as artificial intelligence (AI) and machine learning to further streamline the sales process. These technologies can help in predicting customer preferences, optimizing pricing strategies, and automating routine tasks, thereby enhancing the effectiveness of CPQ systems.


Configure Price Quote (CPQ) software plays a critical role in modern sales operations, enabling companies to quickly and accurately generate quotes for customized products and services. By automating the configuration, pricing, and quoting processes, CPQ systems help sales teams to improve efficiency, accuracy, and customer satisfaction. As businesses continue to seek ways to streamline their sales processes and enhance the customer experience, the importance of CPQ software is only set to increase.