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How to Create a Report in Salesforce

January 26, 2024 (3mo ago)

Salesforce provides a comprehensive guide on how to create reports in their platform, offering step-by-step instructions and best practices for leveraging this powerful feature.

How to Create a Report in Salesforce

Salesforce, as a leading Customer Relationship Management (CRM) platform, provides a plethora of tools designed to enhance business processes, including the generation of detailed reports. Reports in Salesforce are pivotal for analyzing data across various metrics, offering insights that can drive strategic business decisions. This comprehensive guide will walk you through the process of creating a report in Salesforce, ensuring that even those new to the platform can confidently navigate and utilize this powerful feature.

Understanding Salesforce Reports

Before diving into the creation of reports, it's essential to grasp what Salesforce reports are and the types available. A Salesforce report is a list of records that meet the criteria defined by the user. It's a dynamic way to view, format, and analyze your data. Salesforce offers several types of reports:

  • Tabular Reports: These are the simplest form, presenting a straightforward list or table of your data without subtotals.
  • Summary Reports: These allow you to group rows of data, view subtotals, and create charts.
  • Matrix Reports: Similar to summary reports, but allow you to group and summarize data by both rows and columns.
  • Joined Reports: Enable you to create multiple report blocks that provide different views of your data.

Step-by-Step Guide to Creating a Report

Step 1: Access the Report Builder

  1. From the App Launcher, search for and select Reports.
  2. Click the New Report button to open the Report Builder.

Step 2: Choose a Report Type

  1. In the Report Builder, you'll see a list of report types. These are templates that determine which fields and records are available for your report.
  2. Select the report type that best fits your needs. If unsure, Tabular or Summary reports are a good starting point.
  3. Click Continue to proceed.

Step 3: Define Your Report Criteria

  1. Use the Filters pane to narrow down the records that will be included in your report. Common filters include date ranges, owner, and record status.
  2. Salesforce provides both standard and custom filters to help you refine your data.

Step 4: Add Columns to Your Report

  1. In the Outline pane, you can add, remove, or reorder the columns (fields) that appear in your report.
  2. Simply drag and drop fields from the Fields pane into the Outline pane.
  3. Consider which data is most relevant to your report's purpose and include those fields.

Step 5: Group Your Data (Optional)

  1. For Summary and Matrix reports, you can group your data to organize it in a meaningful way.
  2. Drag a field to the Group Rows or Group Columns area in the Outline pane.
  3. This will allow you to see subtotals and summaries based on the grouped field.

Step 6: Apply Summary Formulas (Optional)

  1. Summary formulas are powerful tools for calculating additional metrics directly within your report.
  2. Click the Add Formula column in the Outline pane to create a new formula.
  3. Use Salesforce's formula syntax to define your calculation.

Step 7: Customize Your Report's Look and Feel

  1. Use the Properties pane to adjust the formatting of your report, including conditional highlighting, chart inclusion, and summary formulas visibility.
  2. You can also set the report's title and description here.

Step 8: Run and Save Your Report

  1. Click the Run button to view your report with the current data.
  2. If the report meets your expectations, click Save and provide a name and location for your report.
  3. Optionally, you can click Save and Run to save your report and view it immediately.

Best Practices for Creating Reports in Salesforce

  • Understand Your Data: Before creating a report, have a clear objective and understand the data you need to achieve it.
  • Use Descriptive Names: Give your report a descriptive name and save it in a relevant folder for easy access.
  • Review and Refine: Reports should be dynamic. Regularly review and update your reports to ensure they continue to meet your business needs.
  • Leverage Filters: Use filters effectively to focus on the most relevant data, reducing noise and improving clarity.
  • Share Insights: Share your reports with team members to provide insights that can drive collective action and decision-making.


Creating reports in Salesforce is a fundamental skill that can significantly impact your ability to make informed business decisions. By following the steps outlined in this guide, you'll be well on your way to leveraging Salesforce's reporting capabilities to their fullest extent. Remember, the key to effective reporting lies in understanding your data, choosing the right report type, and continuously refining your reports to align with your evolving business needs. With practice and exploration, you'll uncover valuable insights that can propel your business forward.