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Seven Tips for a Killer Product Demo

January 11, 2024 (3mo ago)

The best product demos don’t just show your product, they address your potential customer’s problems and clearly show how your product or service can help them. It’s about them, not you.

Woman filming with an old camera
  1. Understand Your Audience: Before presenting, understand who your audience is. Tailor your demo to their specific needs, concerns, and level of understanding about your product. For instance, if your audience is tech-savvy, you can delve into technical details. Otherwise, focus on basic functionalities and benefits.

  2. Plan and Practice: A successful demo requires thorough planning. Outline the key points you want to cover and ensure you understand every aspect of the product. Practice your demo multiple times. This helps in smoothing out any rough edges and ensures you’re confident during the actual presentation.

  3. Start with a Strong Introduction: Begin your demo with a compelling introduction that grabs attention. Briefly state what the product is, what it does, and how it can benefit the user. An effective introduction sets the stage for the rest of the demo.

  4. Highlight Key Features and Benefits: Focus on the most important features of your product and how they translate into benefits for the user. Avoid overwhelming your audience with every feature; instead, concentrate on what makes your product unique and valuable.

  5. Use Real-Life Scenarios: Demonstrate how your product works in real-life situations. This helps the audience relate to your product and understand its practical application. Use scenarios that are relevant to your audience’s needs and challenges.

  6. Engage with Your Audience: Interaction keeps the audience interested. Ask questions, encourage them to ask questions, and if possible, involve them in the demo. This not only makes the demo more engaging but also helps in addressing specific queries or concerns the audience might have.

  7. Follow Up and Gather Feedback: After the demo, follow up with your audience. Provide additional information, answer any further questions, and gather feedback. This not only shows that you value their input but also provides insights for improving future demos.

Follow these tips and your well-executed product demo can be a powerful tool in the sales process.